- Someone who has an interest in a topic
- Someone who is in the mindset to buy
- Someone who writes content about a topic
- Someone who has a passion for a topic
In-market audiences allow the opportunity to specifically identify the user who is in the mindset to buy.
In-market audiences are groups of users who have shown recent and ongoing search and browsing behavior indicating that they are actively considering buying a particular product or service. These behaviors signal a strong intent to purchase in the near future, making them an ideal target for advertisers who want to increase the chances of driving conversions and sales.
While someone who has an interest in a topic, writes content about a topic, or has a passion for a topic may be relevant to certain types of advertising campaigns, they may not necessarily be in the mindset to buy at the moment. In-market audience targeting, on the other hand, focuses specifically on users who have demonstrated a high likelihood of making a purchase, allowing advertisers to tailor their messages and offers accordingly to maximize the chances of conversion.