In-market audiences would be suited to reach which user?

In-market audiences
  • Someone researching the safety features of baby prams
  • Someone with a qualified interest in mountaineering
  • Someone excited about a new movie release
  • Someone looking to purchase a new car

Answer:- In-market audiences would be suited to reach the user who is looking to purchase a new car.


In-market audiences are groups of users who have shown recent and ongoing search and browsing behavior indicating that they are actively considering buying a particular product or service. In the case of someone looking to purchase a new car, they may be actively researching different car models, features, and prices, visiting car dealership websites, reading car reviews and comparisons, and engaging with related content online. These behaviors signal a strong intent to purchase a car in the near future, making them an ideal target for in-market audience targeting.

By using in-market audience targeting, advertisers can reach these potential car buyers with highly relevant and personalized ads, increasing the chances of driving conversions and sales. For example, an automotive brand could use in-market audience targeting to reach users who have shown interest in specific car models or brands, serving them ads that highlight the features, benefits, and promotions of those products. This type of targeting allows advertisers to focus their advertising budget on users who are most likely to convert, resulting in a higher return on investment (ROI) for their ad campaigns.