Which of the following is a core benefit of Google Ads automated bidding?

Google Ads

A. User ID-based bidding
B. Impression share-based bidding
C. Daily budget pacing
D. Auction-time bidding

Answer: Auction-time bidding is the core benefit of Google Ads automated bidding.


Automated bidding in Google Ads allows advertisers to set their bids automatically based on their campaign goals and predefined strategies. Auction-time bidding refers to the ability of the system to adjust bids in real-time during the ad auction process, taking into account various factors such as user context, competition, and historical performance data.

By using auction-time bidding, Google Ads can optimize bids to maximize the chances of winning the ad auction and achieving the advertiser’s desired outcomes, such as clicks, conversions, or return on ad spend (ROAS). The system dynamically adjusts bids for each auction to ensure that the advertiser’s budget is used efficiently and effectively.

Therefore, out of the options provided, the core benefit of Google Ads automated bidding is auction-time bidding.