- Search Ads
- Social Ads
- Uploaded Image Ads
- Responsive Display Ads
The two main ad formats that can be used in a Google Display Ads campaign are Uploaded Image Ads & Responsive Display Ads.
Responsive Display Ads:
Responsive Display Ads are flexible ad formats that automatically adjust their size, appearance, and format to fit the available ad space on websites within the Google Display Network (GDN). These ads can contain text, images, and even videos, making them versatile and capable of engaging users across different devices and placements.
Uploaded Image Ads:
Uploaded Image Ads are static image ads created by advertisers. They allow advertisers to design and upload custom images in various sizes, which will be displayed on websites within the Google Display Network. This format provides more control over the visual elements of the ad, allowing for specific branding and messaging.
It’s worth noting that while Search Ads and Social Ads are also ad formats, they are not specific to Google Display Ads. Search Ads are text-based ads that appear in search engine results, while Social Ads are ads that appear on social media platforms like Facebook, Instagram, or Twitter. However, in the context of a Google Display Ads campaign, the two primary ad formats are Responsive Display Ads and Uploaded Image Ads.