- Custom remarketing
- Email remarketing
- Dynamic remarketing
- Standard remarketing
Answer: The two primary types of remarketing available on Google Display Ads are: Dynamic Remarketing and Standard Remarketing. These powerful tools help advertisers reconnect with potential customers who previously interacted with their website or mobile app.
Detailed Explanation:
Standard Remarketing:
Standard remarketing allows you to show ads to previous visitors of your website as they browse other websites within the Google Display Network. This fundamental approach works by placing a Google remarketing tag (a snippet of JavaScript code) on your website, which then tracks visitors and adds them to your remarketing lists. Key features include:
- Create audiences based on specific pages visited or actions taken
- Target users with relevant ads across 2+ million Display Network sites
- Set frequency caps to control how often users see your ads
- Ideal for Australian businesses with general branding or awareness goals
Best practice tip: For Australian advertisers, segment your audiences by geographic location (state/city) to deliver more locally relevant messaging.
Dynamic Remarketing:
Dynamic remarketing takes personalization to the next level by showing ads featuring the exact products or services users viewed on your site. This advanced method requires:
- A product feed containing your inventory
- Additional remarketing tags to track specific product views
- Customized ad templates that automatically populate with relevant products
Why Australian e-commerce businesses love dynamic remarketing:/p>
- Displays actual products viewed in AUD pricing
- Can showcase local stock availability or shipping options
- Integrates seamlessly with Google Merchant Center
- Typically delivers 2-3x higher conversion rates than standard remarketing
What About Other “Types” of Remarketing?
While custom remarketing and email remarketing are valuable strategies, they’re not distinct Google Display Ads remarketing types:
- Custom Remarketing: Refers to creating tailored audience segments based on specific user behaviors or characteristics
- Email Remarketing: Involves uploading customer email lists to target users across Google platforms (requires Customer Match)
- Video Remarketing: Targets users who interacted with your YouTube videos (part of Google Ads but separate from Display Network)
Australian Implementation Tips
To get the most from Google Display remarketing in Australia:
- Comply with Australian Privacy Principles – clearly disclose data collection in your privacy policy
- Consider timezone differences when scheduling ads (AEST/AEDT)
- Localize ad creative with Australian imagery and colloquial language
- Take advantage of Google’s Automated Remarketing> features to simplify campaign management
Remarketing List Options
Google provides several dynamic remarketing list types for different business models:
| Business Type | List Options |
| Retail/E-commerce | Product viewers, Cart abandoners, Past purchasers |
| Travel | Destination viewers, Booking abandoners |
| Education | Course viewers, Application starters |
| General Services | Page visitors, Lead form abandoners |
Pro Tip: Australian businesses should create separate remarketing lists for users from different states/territories to account for regional variations in buying behavior and preferences.
Measuring Remarketing Success
Key metrics to track for your Australian remarketing campaigns:
- Return on Ad Spend (ROAS): Dynamic remarketing typically delivers AU$8-12 for every AU$1 spent
- View-through conversions: Important for display campaigns where users don’t always click
- Audience list health: Maintain at least 1,000 active users per list for optimal delivery
- Frequency: Aim for 3-7 impressions per user per week to stay top-of-mind without annoying prospects
