- Custom remarketing
- Email remarketing
- Dynamic remarketing
- Standard remarketing
Answer:- The two types of remarketing that can be used on Google Display Ads are: Dynamic remarketing & Standard remarketing.
Standard remarketing allows you to show ads to previous visitors of your website as they browse other websites within the Google Display Network. By placing a remarketing tag on your website, you can create audiences based on specific pages visited or actions taken by users. These audiences can then be targeted with relevant ads to encourage them to return to your website or complete a desired action.
Dynamic remarketing takes the concept of standard remarketing a step further by showing personalized ads to previous visitors that include products or services they viewed on your website. This requires the use of a product feed and additional remarketing tags that provide data on specific products viewed by users. Dynamic remarketing enables you to display highly relevant ads featuring the exact products or services that users showed interest in, increasing the chances of driving conversions.
It’s important to note that custom remarketing and email remarketing are not specific types of remarketing available on Google Display Ads. Custom remarketing typically refers to the ability to create custom audience lists based on specific criteria, while email remarketing typically involves reaching out to users through email campaigns. While these strategies can be used in conjunction with Google Display Ads, they are not distinct types of remarketing specific to the platform.