Which user type would the Google Ads system closely match as an affinity audience?

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Google Ads
  • A student who is looking for loan advice
  • A parent who is caring for their toddler
  • An individual who is interested in purchasing a car
  • Someone who has demonstrated a qualified interest in movies

Answer:- The user type that the Google Ads system would closely match as an affinity audience is “Someone who has demonstrated a qualified interest in movies.”

Explanation:-

Affinity audiences in Google Ads are groups of users who have shown a strong interest in particular topics or industries based on their online behavior and browsing habits. These audiences are created to help advertisers reach users who are more likely to be interested in their products or services.

In this scenario, an individual who has demonstrated a qualified interest in movies would fall under the category of an affinity audience. This means that they have shown consistent engagement with movie-related content, such as visiting movie review websites, watching movie trailers, or actively searching for information about movies. Advertisers can target this affinity audience to promote relevant movie-related products, services, or events, knowing that these users have a strong affinity for movies.